Digital Blue Named Best Sports Brand Licensee at 2006 LIMA Awards
Atlanta-based Makers of the Tony Hawk HelmetCam™ Recognized Among Top Licensees for 2006
Atlanta, GA: June 30, 2006 -- Digital Blue-maker of innovative electronic products for the youth market-was named the Best Sports Brand Licensee for Hard Goods at the 2006 International Licensing Industry Merchandisers' Association (LIMA) Licensing Excellence Awards. A nationwide membership of executives in the retail and licensing industries voted for the awards, which were presented at the annual LIMA Gala and Awards Ceremony on June 21, 2006, during the annual Licensing International Show in New York City .
"The annual LIMA International Licensing Excellence Awards highlight the importance of creativity and partnership in designing and marketing new and exciting products for brands like Tony Hawk," said Tim Hall, Digital Blue CEO. "We are very excited to have been recognized as the 'Best Sports Brand Licensee-Hard Goods' for 2006. It is an honor for an up-and-coming company like us to be spotlighted amongst all of the big players in the industry."
The Tony Hawk HelmetCam™ is a lightweight, digital video camera that easily straps to a helmet, recording video and audio at the touch of a button. It includes software that lets users edit pro-quality videos and add footage of Tony Hawk skating alongside them. Users can produce fun, easy-to-make videos to e-mail to their friends or to play back in the living room complete with special effects, music, animation and credits.
Each year, The International Licensing Industry Merchandisers' Association presents The International Licensing Excellence Awards in eight different categories. Other nominees for the Best Sports Brand Licensee-Hard Goods included: "ESPN Shot Block Basketball" by Fisher Price; "World Poker Tour" scratch-off lottery by MDI Entertainment, LLC; and "World Poker Tour" mobile phone by MFORMA.
About Digital Blue
Digital Blue is a leading maker of electronics and software for the youth market. Digital Blue's innovative, award-winning products are used for entertainment and education by millions of kids and teens worldwide. The newest addition is the Disney Digital Camera Line, consisting of digital cameras and camcorders that use Digital Blue's innovative software to allow users to interact with popular Disney characters to produce creative videos and photos. Top sellers include the American Idol Digital Camcorder™, which lets users shoot and edit their own music videos like contestants on the hit show; the Mixman Loop Studio, which aspiring DJs use to remix digital music into "mash-ups" and party beats; and the Tony Hawk Helmet Camcorder™, the ideal video camera for skateboarders and extreme sports enthusiasts. Digital Blue's QX5 Microscope and Digital Movie Creator products are used in tens of thousands of classrooms worldwide. For more information please visit www.digitalbluecorp.com.
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